Save 40% on books and eBooks + 70% on videos now through May 31*—use code PROGRAM. Shop now.
David Arnold is Assistant Professor of Business Administration at the Harvard Business School, and head of its International Marketing Management course. He specializes in international marketing, branding, market analysis and strategy formulation. His innovative recent work has appeared in Harvard Business Review, Journal of International Business Studies, Sloan Management Review, and the Marketing Science Institute paper series. He has served as visiting or resident faculty member at leading business schools in Great Britain, Japan, Argentina, Finland, and Pakistan. His book, The Handbook of Brand Management, has been published in ten languages.