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Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse, a marketing communications agency in New Jersey. A veteran in the PR industry, Deirdre leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic PR campaigns. She counsels senior-level executives at companies including IncentOne, JVC, Michael C. Fina, Quality Technology Services, and RCN Metro Optical Networks.
Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is the author of three Financial Times/Prentice Hall business books: PR 2.0, The New PR Toolkit, and Cyberbranding: Brand Building in the Digital Economy.
Deirdre has spoken publicly on the topics of PR, digital marketing, and brand building for the Public Relations Society of America (PRSA), The National Association of Broadcasters (NAB), Strategic Research Institute (SRI), Women’s Presidents Organization (WPO), Tier1 Research, and at a number of colleges and universities. Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club.