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Brian Hawkins has been in the optimization and personalization space for many years supporting dozens of clients both big and small across every industry vertical. Brian started his personalization career at Offermatica in San Francisco where he was a member of the Advanced Services team. Brian continued his support of clients when Offermatica (later Test&Target, now part of the Adobe Target solution) was acquired by Omniture and then by Adobe as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive additional value and opportunity for clients. He is now a partner at Web Analytics Demystified in Chicago.