Russell Bradberry (New York, NY) is primary author of the NodeJS Cassandra driver Helenus. As Principal Architect at SimpleReach, he is responsible for architecting and building out highly scalable data solutions. He has delivered a wide range of products, including a real-time bidding ad server, a rich media ad management tool, a content recommendation system, and most recently, a real-time social intelligence platform. He is a DataStax MVP for Apache Cassandra. Eric Lubow (New York, NY), CTO of SimpleReach, builds highly-scalable distributed systems for processing social data. He began his career building secure Linux systems. Since then he has worked on building and administering various types of ad systems, maintaining and deploying large scale web applications, and building email delivery and analytics systems. He is also a DataStax MVP for Apache Cassandra.