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S. David Young isa Professor at INSEAD, one of the world’s leading business schools. Hisgeneral expertise is in the area of corporate financial management,specializing in how companies can align their business systems with thevalue-creation imperative. He is the co-author of EVA and Value BasedManagement: A Practical Guide to Implementation, and has served as an advisorand consultant to many companies in Europe, Asia, and North America.