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David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He served as Chief Technologist at Hewlett-Packard's $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors, works with startups as a C-level executive and board member, and holds twenty-five patents. His LinkedIn group "Innovate the Future," connects more than four thousand leading innovators in eighty-five countries.