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LORENA MARTIN (San Diego, CA Area) is an applied behavioral scientist, quantitative methodologist, and exercise physiologist at the University of California San Diego. She specializes in the use of statistical methods in the fields of health behavior, epidemiology, and sports. She is an active researcher, consultant, and educator in the areas of health and exercise physiology, where she makes extensive use of traditional explanatory and predictive models. As a former bodybuilder and tennis player who competed at the college, amateur, and professional levels, she is especially interested in sports analytics. An experienced teacher of statistics and an avid R user, she holds a doctorate in exercise physiology from the University of Miami, and was program coordinator of the bachelor’s degree program in Sports Medicine at Keiser University.
Consulting Editor THOMAS W. MILLER (Evanston, IL) is faculty director of the Predictive Analytics program at Northwestern University, and author of three books in the Modeling Techniques in Predictive Analytics series, as well as Data and Text Mining: A Business Applications Approach (Pearson/Prentice Hall).