Adam Greco was one of the first customers of SiteCatalyst almost ten years ago. Adam was asked by Omniture (now Adobe) to join the product team to build a consulting group. In this role, Adam worked with more SiteCatalyst implementations that anyone else. His blog became THE prime source for SiteCatalyst knowledge with thousands of regular readers. Adam also speaks publicly and hosts popular training sessions on SiteCatalyst. Since leaving Adobe, Adam has managed web analytics at Salesforce.com and is a co-founder of Web Analytics Demystified, a leading web analytics consultancy. He is based in the Chicago area.