As founder and CEO of Closed Loop Marketing (CLM), Lance Loveday's primary goal is helping organizations rethink and revitalize their approach to online marketing. CLM provides results-focused consulting on the entire 'closed loop' of an effective online marketing campaign, from initial strategy development to execution to ROI analysis, and has earned high praise from Hewlett-Packard, Quicken Loans, SalesForce.com, and many others for engineering results for them.
Lance has never been one to take the typical path. In a search of the perfect career, he explored the fields of law, economics, politics and endurance sports before diving into the Internet space. Over the next half-decade, he held Internet marketing positions of increasing responsibility and risk, eventually joining a dotcom company. When said dotcom did the predictable thing and crashed, Lance then decided enough was enoughit was time to do the online marketing thing right. So he founded his own company.
With a knack (and a passion) for making online marketing exciting and engaging for novice and expert alike, Lance is a frequent speaker at industry and business conferences across the U.S.
Lance, his wife Courtney, and their three children reside in northern California. And while he considers himself a cyclist, and shares a first name with Lance Armstrong, he has only been mistaken for the cycling champion once. But it wasn't on a bike.