Home > Authors

Chris Hoyt

DANIEL J. FLINT (Knoxville, TN) is Regal Entertainment Group Professor of Business and Director/Founder of the Shopper Marketing Forum in The Department of Marketing and Supply Chain Management, University of Tennessee, Knoxville. He has consulted extensively with CPG, aerospace, industrial, and 3PL firms on branding, Shopper Marketing, marketing strategy, innovation, and more.


CHRIS HOYT (Scottsdale, AZ) is founder and President of Hoyt and Company, the world’s leading Shopper Marketing consultancy and training firm. He has been involved with CPG Marketing and Sales consulting since 1970, and has worked with over 60 of the Top 100 advertisers.


NANCY SWIFT (Scottsdale, AZ), Hoyt and Company, has developed a reputation for leaving no stone unturned in helping clients implement unique Shopper Marketing strategies that are carefully tailored to benefit all their stakeholders. She has worked with firms serving 30+ unique categories, from beverages to software to mattresses.