DR. GERALD SMITH (Boston, MA area) is a business professor and former chair of the Marketing faculty at Boston College in the Carroll School of Management where he leads the MBA Product and Brand Management Specialization, and the Brand Management Partners Program. He teaches Strategic Brand Management, Strategic Pricing Management, and the core Marketing Management course. He has been featured in leading executive programs, including Wharton, DukeCE, Columbia, Boston University, and Suffolk University. He has been cited by BusinessWeek Online for teaching excellence and received the Carroll School’s Distinguished Teaching Award for best graduate teaching. Jerry has been an adviser to a variety of firms in health care, agribusiness, energy and power generation, automotive, semiconductors and electronics, consumer products, lodging and food service, wholesale distribution, financial services, and others. The editor of Visionary Pricing and original contributor to Prentice Hall’s best-selling The Strategy and Tactics of Pricing, he was an original thought leader with the Strategic Pricing Group, Inc., now part of Monitor-Deloitte.