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Mario Godinez is Executive IT Architect and IBM Senior Certified IT Architect within IBM's Worldwide Information On Demand Architecture team. He co-founded IBM Software Group's Information Management Technical Enablement team, and has spent 15+ years helping IBM financial and industrial customers architect and implement complex enterprise solutions. Eberhard Hechler is Chief Architect of the European IBM Information On Demand Technical Center of Excellence. As Senior Certified IT Architect (SCITA) and Executive IT Architect, he is a technical leader of the Information Management organization at the IBM Germany Research and Development Lab. He co-authored Enterprise Master Data Management