Dr. Shashank Rao is the Jim W. Thompson Assistant Professor of Supply Chain Management at Auburn University. He holds a B.S. in Environmental Engineering, an M.B.A. in Marketing, and a Ph.D. in Operations and Supply Chain Management. Along with his academic training, Dr. Rao has several years of industry experience in the banking and engineering sectors. He has also served as a consultant to manufacturers and retailers on issues like order fulfillment and distribution management. His research interests focus on retailing, order fulfillment, and logistics customer service. He has published several articles in academic and professional journals of repute such as the Journal of Operations Management, Journal of Business Logistics, International Journal of Logistics Management, International Journal of Physical Distribution and Logistics Management, Industrial Management, Industrial Engineer, and more. He also serves on the Editorial Review Board of the Journal of Business Logistics, the Journal of Supply Chain Management, and the Journal of Operations Management, along with serving as an Associate Editor at the Journal of Organizational Computing and Electronic Commerce. He is a frequent speaker at academic conferences, executive education seminars, and professional meetings, and also conducts hands-on training on supply chain technologies like TMS, ERP, and Routing Systems.