John O’Brien is an ethical purpose expert who has worked closely with clients including HRH The Prince of Wales, individual entrepreneurs and over half the FTSE 100. He is co-founder of Destria Partners, the international purpose agency based in London, whose clients include Virgin Atlantic, Etihad, L’Occitane, and the UK Government. He is Chairman of the not-for-profit arm of sister company BrandPie Ltd, who help clients create brand purpose definition, including EY, The Royal Albert Hall, Margaret Dabbs & AstraZeneca and is Chair of the London based Knot network of ethical leaders: www.theknot.soAndrew Cave is a renowned business journalist and author of 25 years’ experience. He has written for the Daily Telegraph since 1996, for three years as the New York based US Business Correspondent, five years as Associate City Editor and four years writing the City Life column. Andrew currently writes the weekly business profile in the Sunday Telegraph and regular columns for Forbes, CityAM and CorpComms Magazine. He also writes obituaries of business leaders for The Times. Andrew is the co-author of The Secrets of CEOs, based on interviews with 200 global chief executives. Andrew joined Destria Partners in 2016 as lead on business media advisory activities.