Mark Simmons grew up listening to Daves music and is co-author of the book Punk Marketing: Get off your ass and join the revolution (HarperCollins, 2007). He has worked in creative businesses for almost 20 years, including a stint as MD of Crispin Porter + Bogusky, the most highly-awarded ad agency on the planet in recent years. He also ran his own Anti-Corp agency that in 2000 was described in the Financial Times business magazine as being on the vanguard of an advertising revolution. Recently Mark has been working as an advisor to non-profit organisations, including Al Gores Alliance for Climate Protection and the Bill & Melinda Gates Foundation and is in the process of launching his own non-profit, called The Useless Project (Use Less. Give More.) to assist Third World water projects.