James Mathewson has followed the Web since 1994, first as a contributing editor specializing in Web publishing and search for ComputerUser magazine, and later as the editor in chief of the magazine and its Web site. Since leaving ComputerUser in 2004, James has worked for IBM as a Web developer and Web content editor. In his current role as editor-in-chief of ibm.com, James sets standards, and creates and delivers education to improve the effectiveness of IBM's Web content. James has trained more than 1000 writers, editors, and content strategists on Web content quality and search engine optimization (SEO) within IBM.
- Outside in Search Marketing LiveLessons (Video Training)
- Downloadable Video $55.99
- Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
- eBook (Watermarked) $25.59