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Sunil Gupta is Meyer Feldberg Professor of Business at the Columbia Business School, Columbia University, New York, where he has taught since 1990. He has also taught at UCLA and the Harvard Business School; conducted seminars and consulted with companies worldwide; appeared on CNN, BBC, and PBS; and quoted in publications including The New York Times, The Financial Times, and The Washington Post.
Gupta's expertise is in marketing strategy, pricing, and customer management. He has published extensively on these topics. His research papers have won several awards, including the O'Dell and Paul Green awards for the Journal of Marketing Research and the best paper awards for the International Journal of Research in Marketing and Marketing Science Institute. He serves on the editorial boards of International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, and Marketing Science.
He is the cofounder and President of the EX Group, a strategic consulting group that specializes in customer management. He is also an academic trustee of the Marketing Science Institute. He holds an MBA from Indian Institute of Management and a Ph.D. from Columbia University.