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Tom Martin has spent over half of his career selling advertising agencies’ professional services. As President of Zehnder Communications, his Known for Knowledge program grew a nascent digital and social media group from zero to $1MM in under three years. As founder of Converse Digital, he has built a debt-free digital agency with a 25% year-over-year growth rate, without one cold call. His painless approach to prospecting has resulted in a successful speaking career and an ongoing writing position with Advertising Age. He was honored as AAF Advertising Agency Executive of the Year in 2008 and as IABC Communicator of the Year in 2010.