Peter Ladka is the Chairman and President of Nexus Media Inc., a web development firm located in New York that focuses on providing businesses with advanced database-driven web applications. Nexus Media was founded in 1997 after Peter's years of servicing clients as a freelance graphic designer. As Ladka directed the business' focus on web application development, annual revenues have increased in excess of 500%. This concentration has also brought Nexus Media into the national spotlight as a leader in web application development even showcasing its talent on web sites and conference for companies such as Macromedia. As part of Nexus Media's focus, they stay committed to being on the forefront of web application technology. This led to their involvement in Microsoft's ASP.NET technology at a very early stage. Nexus Media had been part of the beta program for ASP.NET, and have been developing test applications throughout in an effort to saturate themselves in this exciting technology. This is their strategy for being a leader in offering ASP.NET web applications from day one of its release. They expect to be fully prepared for a more widespread acceptance of ASP.NET. Because Peter originated from a "designer" background and then migrated to web technologies in the course of his company's existence, he feels that he has experienced the very pathway that the readers of this title will be traveling. This provides him with the unique advantage of having a like paradigm with the reader, something that he feels is invaluable.