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V. Kumar was recently listed as one of the top five ranked scholars in marketing worldwide. He has taught and consulted for many Global Fortune 500 firms and universities, and has published award-winning articles in many scholarly journals and business trade magazines in marketing including the Harvard Business Review and the Journal of Marketing,. He has co-authored textbooks on Marketing Research, including his recent book Customer Relationship Management: A Databased Approach. His current work focuses on multichannel shopping behavior, international diffusion models, and customer relationship management.