Raj Balasubramanian is a senior technologist from the Business Process Optimization (BPO) team within IBM Software Group focused on delivering SOA/BPM/Cloud solution across industries. Depending on the needs of the customer he has played the role of an enterprise architect, system architect, or solution architect to deliver on the engagement at hand. Prior to the focus on BPO, he was a lead portal architect delivering portal solutions to medium and large enterprise as part of the Lotus brand. He has published numerous articles on IBM DeveloperWorks and speaks at industry conferences on a variety of topics. His interests are in distributed systems, applying Web constructs to solution design, and using formal models and analytics to reason about large systems. Raj is also pursuing a Ph.D. in ECE at University of Texas at Austin where he is applying machine learning and data mining techniques to networked data from social Web to human travel. His official profile is on http://raj.balasubramanians.com, which links to his various personas.