WAYNE C. LIM is a founder and managing director of the Lombard Hill Group, a consulting firm that enables organizations to systematically institutionalize reuse practices. He helped start and manage Corporate Reuse Programs at Hewlett-Packard and Ford Aerospace. Mr. Lim is the recipient of the 1994 Best Article Award from IEEE Software for his research in reuse. He completed his MBA at Harvard University and graduate engineering coursework at Stanford University. He may be contacted via http://www.lombardhill.com or Wayne_Lim@post.harvard.edu.