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Ric Merrifield has been at Microsoft creating tools, methods, and consulting services related to business architecture since 2003. Merrifield recently coauthored The Next Revolution in Productivity, a June 2008 Harvard Business Review article focused on the impact of business architecture. He created Microsoft’s Motion business architecture incubation team, which studied how contemporary businesses respond to these new methods. Merrifield holds a B.A. in philosophy from Georgetown University. Ric lives in Seattle, WA.