CELEBRATE EARTH WEEK
Save 70% on video training and simulators now through April 27*—use code EARTH. Shop now.
Jean-Claude Larréché is Alfred H. Heineken Chaired Professor of Marketing at INSEAD. His current research focuses on the business capabilities that influence the market effectiveness of corporations, with particular emphasis on achieving excellence in customer-centricity. He is co-author of Marketing Strategy: A Decision-Focused Approach, and Marketing Management: A Strategic Decision-Making Approach. With Christopher Lovelock, he was honored with BusinessWeek's European Case of the Year award.