Catherine Juon, Co-Founder & Catalyst of Pure Visibility, Inc. has helped companies leverage the power of online marketing since the early commercialization of the Internet. Her early work on the first Web site for Ford Motor Company’s Engineering Information Systems department was a springboard to her current work, helping companies with national and global reach develop their Internet marketing strategies.
A serial entrepreneur who is adept at aligning business goals with Internet marketing strategies, Catherine co-founded Pure Visibility to focus on results-driven search engine marketing and to bring metrics and sound business strategy to the online side of business. Her vision and expertise help Pure Visibility’s clients strategically combine and leverage search marketing, usability, customer relationship management (CRM), website metrics, and analytics. Catherine holds a B.A. in mass communications from Buena Vista University in Iowa. Previously, Juon collaborated on two chapters provided by Pure Visibility in the highly acclaimed O'Reilly book Website Optimization: Speed, Search Engine and Conversion Rate Secrets.
Dunrie Greiling, Ph.D., is the Director of Happiness at Pure Visibility, Inc. She began creating web content in the form of online help for a scientific software company in 2000. Before coming to Pure Visibility in 2007, she managed website design, development, and marketing projects. At Pure Visibility, she works with a team of analysts to derive meaning and actionable recommendations from complex web data, and develops strategic Internet marketing plans for customers.
Greiling is a certified Project Management Professional (PMP) and coordinated Pure Visibility’s contribution to the O’Reilly book.
A scientist by training, she received her Ph.D. in Ecology, Evolution and Organismal Biology in 2000 from the University of Michigan and has published several articles and papers in scientific journals.