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Paul Schoemaker is Research Director of the Mack Center for Technological Innovation at the Wharton School. He is founder and chairman of Decision Strategies International, Inc., a consulting and training firm specializing in strategic planning and executive development. He has written over 70 academic and applied papers, and co-author or editor of several books including Wharton On Managing Emerging Technologies, Winning Decisions, and Profiting from Uncertainty. He has worked closely with Royal/Dutch Shell's scenario planning group, and over 100 other organizations.