Jim Turley is a semiconductor industry analyst, editor, and lecturer in Silicon Valley. He is a regular columnist for Embedded Systems Programming, Computer Design, Circuit Cellar, and Supermicro magazines. He was Senior Editor of the Microprocessor Report and a three-time winner of the Computer Press Award. Jim also provides consulting services to leading semiconductor firms and is often called upon to participate in new product reviews, strategy sessions, and technology development. He has also written six books on a number of different topics, including PCs Made Easy.