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Jonny LeRoy is a Technology Strategist at ThoughtWorks. He is a technical generalist with expertise in helping organizations become more effective at creating excellent software products. He has advised ThoughtWorks' clients in the retail, entertainment, telecoms, biotech, mobile, banking, non-profit and search sectors on strategy, architecture, development and collaboration. His consulting work is backed by his prior experience as CTO of a successful London-based travel and entertainment start-up. An evangelist of simplicity, sustainability and collaboration, he tweets, blogs and speaks regularly.