Save 40% on books and eBooks + 70% on videos now through May 31*—use code PROGRAM. Shop now.
Johny K. Johansson is McCrane/Shaker Professor of International Business and Marketing, McDonough School of Business, Georgetown University, where he specializes in international marketing strategy and consumer decision making. A native of Sweden, he is a graduate of the Stockholm School of Economics and University of California at Berkeley. His current research focuses on Japanese and European companies and markets.
Johansson has consulted and given executive seminars for companies worldwide, including General Electric, Marriott, and Xerox in the United States; Beiersdorff and Ford Werke AG in Germany; Volvo and Electrolux in Sweden; and Honda, Dentsu, and Fuji film in Japan. He has conducted seminars at institutions ranging from Stanford, MIT, and Columbia University in the United States to France's INSEAD, Spain's IESE, Germany's University of Cologne, and Hebrew University in Jerusalem, to Kobe and Hitotsubashi Universities in Japan, Chinese University of Hong Kong, and the Indian Institute of Management in Calcutta.
Johansson is author of Global Marketing and co-author of Relentless: The Japanese Way of Marketing.