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Mike Moran

Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon.

Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., Second Edition, and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.

Mike also has a broad technical background, with over 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989 and has been granted four patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies as well as projects in content management, personalization, and web metrics. Mike led the adoption of search marketing at ibm.com back in 2001 and pioneered product search facilities that dramatically raised conversion rates. He was named an IBM Distinguished Engineer in 2005.

Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.

1.
Search Engine Marketing, Inc.: Part 1 of 4, The Basics of Search Marketing (Audio Podcast Transcript)
Apr 27, 2009
2.
Search Engine Marketing, Inc.: Part 2 of 4, Developments in Search Marketing (Audio Podcast Transcript)
Apr 27, 2009
3.
Search Engine Marketing, Inc.: Part 3 of 4, Social Media Marketing (Audio Podcast Transcript)
Apr 27, 2009
4.
Search Engine Marketing, Inc.: Part 4 of 4, Optimizing Search Facility (Audio Podcast Transcript)
Apr 27, 2009
5.
The Truth About Email Marketing, Part 1 (Audio Podcast Transcript)
Apr 20, 2009
6.
The Truth About Email Marketing, Part 2 (Audio Podcast Transcript)
Apr 20, 2009
7.
The Truth About Email Marketing, Part 3 (Audio Podcast Transcript)
Apr 20, 2009
8.
Internet Marketing with Mike Moran and Lee Odden, Part 5 of 8 (Audio Podcast Transcript)
Apr 13, 2009
9.
Internet Marketing with Mike Moran and Lee Odden, Part 6 of 8 (Audio Podcast Transcript)
Apr 13, 2009
10.
Internet Marketing with Mike Moran and Lee Odden, Part 7 of 8 (Audio Podcast Transcript)
Apr 13, 2009
11.
Internet Marketing with Mike Moran and Lee Odden, Part 8 of 8 (Audio Podcast Transcript)
Apr 13, 2009
12.
Internet Marketing with Mike Moran and Lee Odden, Part 1 of 8 (Audio Podcast Transcript)
Apr 3, 2009
13.
Internet Marketing with Mike Moran and Lee Odden, Part 2 of 8 (Audio Podcast Transcript)
Apr 3, 2009
14.
Internet Marketing with Mike Moran and Lee Odden, Part 3 of 8 (Audio Podcast Transcript)
Apr 3, 2009
15.
Internet Marketing with Mike Moran and Lee Odden, Part 4 of 8 (Audio Podcast Transcript)
Apr 3, 2009
16.
Why Search Marketing Is Important . . . and Difficult
Mar 3, 2009
17.
How the Web Changes the Old Marketing Rules
Jun 27, 2008
18.
Is Google Missing Your Web Site?
Nov 4, 2005
19.
Why Search Marketing Is Important
Oct 6, 2005
1.
OnBizTech (Audio + Video): Search Engine Marketing: How to Get Your Web Site Indexed
May 30, 2012
2.
OnWebMarketing (Audio + Video): Search Engine Marketing: Understanding New Media and Social Media
May 30, 2012
3.
OnWebMarketing (Audio + Video): Search Engine Marketing: How to Get Your Web Site Indexed
May 30, 2012
4.
OnWebMarketing (Audio + Video): Search Engine Marketing: Identify Your Web Site's Goals
May 30, 2012
5.
OnBizTech (Audio + Video): Search Engine Marketing: Understanding New Media and Social Media
May 30, 2012
6.
OnBizTech (Audio + Video): Search Engine Marketing: Identify Your Web Site's Goals
May 30, 2012
7.
OnWebMarketing (Audio + Video): Search Engine Marketing, Inc./LiveLessons
Sep 15, 2011
8.
OnWebMarketing (Audio + Video): Stick With What You Know
Sep 15, 2011
9.
OnBizTech (Audio + Video): Search Engine Marketing, Inc./LiveLessons
Sep 15, 2011
10.
OnBizTech (Audio + Video): Stick With What You Know
Sep 15, 2011
11.
OnWebMarketing (Audio + Video): Audience, Relevance, and Search: Creation vs. Curation - Part 1 of 4
Jul 24, 2010
12.
OnWebMarketing (Audio + Video): Audience, Relevance, and Search: Limits of Curation Strategy - Part 4 of 4
Jul 24, 2010
13.
OnWebMarketing (Audio + Video): Audience, Relevance, and Search: Curation Best Practices - Part 3 of 4
Jul 24, 2010
14.
OnWebMarketing (Audio + Video): Audience, Relevance, and Search: Aggregation and Creation - Part 2 of 4
Jul 24, 2010
15.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 8 of 8
Apr 14, 2010
16.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 7 of 8
Apr 14, 2010
17.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 6 of 8
Apr 14, 2010
18.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 5 of 8
Apr 14, 2010
19.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 4 of 8
Apr 14, 2010
20.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 3 of 8
Apr 14, 2010
21.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 2 of 8
Apr 14, 2010
22.
OnWebMarketing (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 1 of 8
Apr 14, 2010
23.
OnWebMarketing (Audio + Video): The Truth About Email Marketing - Part 3
Apr 14, 2010
24.
OnWebMarketing (Audio + Video): The Truth About Email Marketing - Part 2
Apr 14, 2010
25.
OnWebMarketing (Audio + Video): The Truth About Email Marketing - Part 1
Apr 14, 2010
26.
OnWebMarketing (Audio + Video): Search Engine Marketing, Inc.: Part 4 of 4 - Optimizing Search Facility
Apr 8, 2010
27.
OnWebMarketing (Audio + Video): Search Engine Marketing, Inc.: Part 3 of 4 - Social Media Marketing
Apr 8, 2010
28.
OnWebMarketing (Audio + Video): Search Engine Marketing, Inc.: Part 2 of 4 - Developments in Search Marketing
Apr 8, 2010
29.
OnWebMarketing (Audio + Video): Search Engine Marketing, Inc.: Part 1 of 4 - The Basics of Search Marketing
Apr 8, 2010
30.
OnBizTech (Audio + Video): Search Engine Marketing, Inc.: Part 4 of 4 - Optimizing Search Facility (audio)
Sep 26, 2008
31.
OnBizTech (Audio + Video): Search Engine Marketing, Inc.: Part 2 of 4 - Developments in Search Marketing (audio)
Sep 26, 2008
32.
OnBizTech (Audio + Video): Search Engine Marketing, Inc.: Part 3 of 4 - Social Media Marketing (audio)
Sep 26, 2008
33.
OnBizTech (Audio + Video): Search Engine Marketing, Inc.: Part 1 of 4 - The Basics of Search Marketing (audio)
Sep 26, 2008
34.
OnBizTech (Audio + Video): The Truth About Email Marketing - Part 1 (audio)
Jul 30, 2008
35.
OnBizTech (Audio + Video): The Truth About Email Marketing - Part 2 (audio)
Jul 30, 2008
36.
OnBizTech (Audio + Video): The Truth About Email Marketing - Part 3 (audio)
Jul 30, 2008
37.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 8 of 8 (audio)
Nov 8, 2007
38.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 7 of 8 (audio)
Nov 7, 2007
39.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 6 of 8 (audio)
Nov 1, 2007
40.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 5 of 8 (audio)
Oct 31, 2007
41.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 4 of 8 (audio)
Oct 25, 2007
42.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 3 of 8 (audio)
Oct 24, 2007
43.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 2 of 8 (audio)
Oct 18, 2007
44.
OnBizTech (Audio + Video): Internet Marketing with Mike Moran and Lee Odden - Part 1 of 8 (audio)
Oct 17, 2007
Mike Moran

Mike Moran