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Mike Moran

Mike Moran has worked on the web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing website. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as a senior strategist for the digital communications agency Converseon.

Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., Second Edition, and he writes regular articles on digital marketing for Biznology®, Search Engine Guide, ChamberofCommerce.com and All Things WOMM. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.

Mike also has a broad technical background, with over 20 years’ experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989 and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies as well as projects in content management, personalization, and web metrics. Mike led the adoption of search marketing at ibm.com back in 2001 and pioneered product search facilities that dramatically raised conversion rates. He was named an IBM Distinguished Engineer in 2005.

Mike can be reached through his website.

1.
Search Engine Marketing, Inc.: Part 1 of 4, The Basics of Search Marketing (Audio Podcast Transcript)
Apr 27, 2009
2.
Search Engine Marketing, Inc.: Part 2 of 4, Developments in Search Marketing (Audio Podcast Transcript)
Apr 27, 2009
3.
Search Engine Marketing, Inc.: Part 3 of 4, Social Media Marketing (Audio Podcast Transcript)
Apr 27, 2009
4.
Search Engine Marketing, Inc.: Part 4 of 4, Optimizing Search Facility (Audio Podcast Transcript)
Apr 27, 2009
5.
The Truth About Email Marketing, Part 1 (Audio Podcast Transcript)
Apr 20, 2009
6.
The Truth About Email Marketing, Part 2 (Audio Podcast Transcript)
Apr 20, 2009
7.
The Truth About Email Marketing, Part 3 (Audio Podcast Transcript)
Apr 20, 2009
8.
Internet Marketing with Mike Moran and Lee Odden, Part 5 of 8 (Audio Podcast Transcript)
Apr 13, 2009
9.
Internet Marketing with Mike Moran and Lee Odden, Part 6 of 8 (Audio Podcast Transcript)
Apr 13, 2009
10.
Internet Marketing with Mike Moran and Lee Odden, Part 7 of 8 (Audio Podcast Transcript)
Apr 13, 2009
11.
Internet Marketing with Mike Moran and Lee Odden, Part 8 of 8 (Audio Podcast Transcript)
Apr 13, 2009
12.
Internet Marketing with Mike Moran and Lee Odden, Part 1 of 8 (Audio Podcast Transcript)
Apr 3, 2009
13.
Internet Marketing with Mike Moran and Lee Odden, Part 2 of 8 (Audio Podcast Transcript)
Apr 3, 2009
14.
Internet Marketing with Mike Moran and Lee Odden, Part 3 of 8 (Audio Podcast Transcript)
Apr 3, 2009
15.
Internet Marketing with Mike Moran and Lee Odden, Part 4 of 8 (Audio Podcast Transcript)
Apr 3, 2009
16.
Why Search Marketing Is Important . . . and Difficult
Mar 3, 2009
17.
How the Web Changes the Old Marketing Rules
Jun 27, 2008
18.
Is Google Missing Your Web Site?
Nov 4, 2005
19.
Why Search Marketing Is Important
Oct 6, 2005
Mike Moran

Mike Moran