Mike Moran has worked on the web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing website. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as a senior strategist for the digital communications agency Converseon and its spin-off social analytics company, Revealed Context. Mike is also a senior strategist at SoloSegment, a content marketing company specializing in website search and personalization for B2B clients. He’s twice been named one of the top 50 Internet marketers and regularly consults for Fortune 500 companies around the world.
Mike is the co-author (along with Bill Hunt) of Search Engine Marketing, Inc.: Driving Traffic to Your Website, now in its third edition, and the author of Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, perhaps the first book on agile marketing. He writes regular columns on digital marketing for WebProNews and Search Engine Guide and is the founder and senior author at Biznology®.
Mike is a Senior Fellow of the Society for New Communications Research and an Open Group Distinguished IT Specialist. Mike is a frequent keynote speaker on digital marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, works as an instructor at Rutgers University, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.
Mike also has a broad technical background, with over 30 years’ experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989 and has been granted 11 patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies as well as projects in content management, personalization, and web metrics. Mike led the adoption of search marketing at ibm.com back in 2001 and pioneered product search facilities that dramatically raised conversion rates. He was named an IBM Distinguished Engineer in 2005.
Mike can be reached through his website.