Tony Davila is a faculty member of Stanford’s Graduate School of Business. Building on his doctoral work at the Harvard Business School, he works with large industrial companies and Silicon Valley startups to design management control and performance measurement systems that drive innovation. Marc J. Epstein has been a visiting professor and Hansjoerg Wyss visiting scholar at Harvard Business School and a distinguished research professor at Rice University’s Jones Graduate School of Management. He has consulted with leading corporations and governments for 25+ years, specializing in strategy implementation, innovation, governance, accountability, and performance metrics. Robert Shelton, managing director of Navigant Consulting’s Innovation practice, serves a “who’s who” of innovative Fortune® 500s in the electronics, energy, health care, automotive, consumer goods, software, and aerospace industries. He was VP and managing director with Arthur D. Little and managing director of SRI International’s Technology and Innovation Management practice. Andrew Bruce is Chief Executive of SofTools Limited-a software company that developed a leading-edge web-based platform sold through strategic partners to Nokia, Centrica, and Bayer. Formerly a management consultant, his books include the bestselling Strategic Thinking and Project Management. David Birchall is a leader of the Future Work Forum at Henley Management College, a center of excellence for businesses concerned with the challenges of work in the future. He led the team that established Henley’s virtual business school, connecting 6,000+ learners and tutors worldwide. Luke Williams is a Fellow at frog design, one of the world’s leading innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He consults with leaders like American Express, Sony, GE, Crocs, Virgin, Disney, and HP to develop new business models, offerings, and brands. Craig M. Vogel is a professor in the School of Design and Director of the Center for Design Research and Innovation at the University of Cincinnati. Jonathan M. Cagan, Professor of Mechanical Engineering at Carnegie Mellon, is an expert in early stage product development, and co-director of CMU’s Master in Product Development program.