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Nichole Kelly is a pioneer in making social marketing efforts consistently profitable, measurable, and accountable. She has worked with companies of all sizes, from CareOne Services to Sherwin-Williams, and Deutsche Bank to Alex Brown to The Federal Reserve Bank. Kelly runs the No-Fluff Social Media Measurement Boot Camp and has spoken at leading events including Social Fresh, SocialTech, Inbound Marketing Summit, Exploring Social, Marketing Profs University, Small Business Success Summit, and the Social Media Success Summit. She writes about social media measurement for both Social Media Examiner and Folk Media.