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Richard DeHerder is Founder and CEO of the Array Marketing Group. Prior to founding Array in 1999, he served for a decade as a marketing executive at Mattel, rising to Executive Vice President.
Richard Blatt served until recently as President and CEO of POPAI, the leading global, non-profit trade association for marketing at-retail. DeHerder and Blatt led most of the primary research and were intimately involved with all the major research projects this book is based upon.