NATHANIEL LIN (Belmont, MA) is a recognized leader in marketing analytics and business decision sciences across many industries (technology, retail, financial services and banks, telecom, automotive, media). He is currently President, Analytics Consulting, and Executive in Residence at Bentley University. He previously served as VP of Retail Analytics with EYCUSA and as President of Aspen Marketing Analytics (now part of Epsilon). Lin brings a rich and unique mix of marketing and strategic experience through 20+ years in senior leadership roles in analytics at IBM, OgilvyOne, Fidelity Investments, and other leading organizations. As faculty member at the International Institute of Analytics, he has partnered with Prof. Tom Davenport to benchmark analytics competencies of leading companies in multiple industries. He was also a member of the INFORMS Practice Committee and a Trustee of the Marketing Science Institute, where he represented IBM. He has served as Adjunct Professor at the Georgia Tech College of Management and Boston College Carroll School of Management, teaching Strategic CRM and Advanced Business Analytics to MBA students. Lin founded LinkedIn's exclusive Analytics Executives Network.