James Mathewson has followed the Web since 1994, first as a contributing editor specializing in Web publishing and search for ComputerUser magazine, and later as the editor in chief of the magazine and its Web site. Since leaving ComputerUser in 2004, James has worked for IBM as a Web developer and Web content editor. In his current role as editor-in-chief of ibm.com, James sets standards, and creates and delivers education to improve the effectiveness of IBM's Web content. James has trained more than 1000 writers, editors, and content strategists on Web content quality and search engine optimization (SEO) within IBM.
Creation vs. Curation: Sorting Out the Content Strategy and Aggregated Content: This four-part audio podcast series explains the challenges companies face when presenting aggregated content to their users, and helps you think about how to create better aggregation user experiences.
Podcast: Episode 1 introduces the issues and explains what's at stake.
Podcast: Episode 2 defines the problem and explores the various approaches to aggregating social content.
Podcast: Episode 3 identifies common practices that help make curated experiences better.
Podcast: Episode 4 discusses the limits of curation and shows a number of situations where creation is required.
|1.||Outside in Search Marketing LiveLessons (Video Training)|
|2.||Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content|
|3.||Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content|