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Heather Lloyd-Martin is President and CEO of SuccessWorks. Recognized as the pioneer of SEO copywriting, her book "Successful Search Engine Copywriting" is considered a complete best-practices guide to search engine writing. She is currently an executive member of the Direct Marketing Association's (DMA) Internet Marketing Advisory Board and is Immediate Past Chair of the DMA's Search Engine Marketing Council. Prior to that, she was the Co-Chair of the Association for Interactive Marketing's Search Engine Marketing Council.