Mike Moran has worked on the Web since its earliest days, in both marketing and technical roles, including eight years at ibm.com, IBM’s customer-facing Web site. In 2008, Mike retired from IBM to pursue speaking, writing, and consulting, including serving as Chief Strategist for the digital communications agency Converseon.
Mike is the author of Do It Wrong Quickly and Search Engine Marketing, Inc., Second Edition, and he writes regular columns on search marketing for Revenue magazine, WebProNews, and Search Engine Guide. He’s a member of the Search Engine Marketing Council of the Direct Marketing Association and a charter member of the DMA’s Interactive Marketing Advisory Board. Mike is a frequent keynote speaker on Internet marketing at events around the world, serves as a Visiting Lecturer to the University of Virginia’s Darden School of Business, and holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing.
Mike also has a broad technical background, with over 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989 and has been granted four patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies as well as projects in content management, personalization, and web metrics. Mike led the adoption of search marketing at ibm.com back in 2001 and pioneered product search facilities that dramatically raised conversion rates. He was named an IBM Distinguished Engineer in 2005.
Mike can be reached through his Web site (www.mikemoran.com), which is also the home of his Biznology newsletter and blog.
Mike Moran and Bill Hunt are interviewed by fellow search expert Heather Lloyd-Martin (author of Successful Search Engine Copywriting) on key topics surrounding search engine marketing. In Part 3, they are joined by noted author David Meerman Scott (author of The New Rules of Marketing & PR).
Podcast: Part 1 Search Marketing Basics
Podcast: Part 2 Developments in Search Marketing since the First Edition
Podcast: Part 3 Social Media and Search
Podcast: Part 4 Optimizing Web Site Search
Marketing experts Mike Moran & Lee Odden discuss a variety of topics covered in Mike's two best-selling books Do It Wrong Quickly: How the Web Changes the Old Marketing Rules and Search Engine Marketing, Inc.
Podcast: Part 1 Reaching breakthrough results with internet marketing
Podcast: Part 2 Using the internet to reach your target audiences
Podcast: Part 3 The new direct marketing improving response rates and using activity metrics
Podcast: Part 4 The new customer relations how web experience dictates brand image
Podcast: Part 5 Achieving breakthrough results with internet marketing
Podcast: Part 6 Overcoming personal and organizational barriers to change
Podcast: Part 7 Guiding principles for developing your paid search campaigns
Podcast: Part 8 Guiding principles for executing your paid search campaigns