- Social Media Marketing: It's Not Easy, Quick or Cheap
- Oct 28, 2010
- The 1st chapter in the book Social Media Marketing Engaging Strategies for Twitter, Facebook & Other Social Media highlights in the first Insight, why it's not easy, quick or cheap to be successful with your social media marketing strategy.
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- Engaging Strategies for Twitter, Facebook & Other Social Media
- Oct 27, 2010
- This video gives you a high level overview of what you'll find in Liana Evans' book & starts off the series "45 Social Media Insights Over 45 Days."
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- Integrating Social Networks with Microsoft Outlook
- Oct 20, 2010
- Eric Geier shows how to install and use a very cool Outlook add-on that will allow you to see the profile photos and status updates from those you communicate with via email.
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- Seven Ways to Increase Your Chance of Getting Found on LinkedIn
- Sep 13, 2010
- Learn the secrets to creating a profile that appears in search engine results, brand yourself as an expert on LinkedIn using LinkedIn Answers and LinkedIn Groups, stay on your connections’ radar, and maximize your LinkedIn settings for findability
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- 2011 Social Media Directory: Entertainment
- Sep 6, 2010
- This chapter highlights the best of the social media resources for the entertainment industry from Twitter, Facebook, LinkedIn, and the web at large.
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- The Developer's Guide to Social Programming: Application Discovery, Tabbed Navigation, and the Facebook JavaScript Library
- Aug 31, 2010
- This chapter explores how you can use dashboards in your Facebook Platform application through the Dashboard API and how you can use application tabs as a way of sharing your application's information with users and their friends.
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- Posting Links, Photos, and Videos in Google Buzz
- Aug 19, 2010
- Learn the ins and outs of posting links, photos, and videos to Google Buzz. In addition, take a look at how to deal with those items in Gmail, Buzz's home base.
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- A 10-Minute Guide to Web Analytics
- Aug 18, 2010
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In this lesson, you learn what web analytics is—and what it does.
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- Social Media Marketing: The Conversation Happens With or Without You
- Aug 12, 2010
- No longer can companies afford to ignore social media or play the "we did not know" card. Liana Evans explains why your company can't afford to miss the conversations going on about your products.
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- Engaging Open Source Communities
- Aug 9, 2010
- David Chisnall looks at some ways of building community involvement for an open source project.
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- A Short Guide to the Ethics and Etiquette of Online Activism
- Aug 4, 2010
- Tom Head outlines the seven deadly sins of activist etiquette.
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- Wikipedia's Labor Squeeze and Its Consequences, Part 2
- Jul 15, 2010
- In part 2 of his two-part series, Eric Goldman looks at how Wikipedia’s closed community threatens its missions, and considers some alternative ways that Wikipedia might proceed.
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- Customizing Your Blogger Blog
- Jul 12, 2010
- Tired of your blog looking like every other blog out there? Maybe it’s time to customize your blog, which Blogger lets you do, in a number of different ways. In this article, Using Blogger author Michael Miller shows you how to turn a generic Blogger blog into a personalized one -- quickly and easily.
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- Wikipedia's Labor Squeeze and Its Consequences, Part 1
- Jul 8, 2010
- In part 1 of a 2-part case study, Eric Goldman uses Wikipedia to show how credible user generated content and a website’s free editability are goals that conflict with each other.
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- Protecting Your Privacy with Facebook's New Privacy Settings
- Jun 28, 2010
- Michael Miller walks you through Facebook's new privacy settings and offers advice on how best to configure Facebook to keep your personal data from becoming too public.
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- Using Voicemail with Google Voice
- Jun 24, 2010
- Nancy Conner shows how to master using voicemail with Google Voice.
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- Making Connections with Outlook Social Connector
- Jun 7, 2010
- Outlook 2010 comes with a new feature — the Social Connector. Is this new Outlook 2010 feature a home run or a dud?
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- Writing for Web Users Implies Writing for Search Engines
- May 5, 2010
- The authors of Audience, Relevance, and Search discuss the basics of writing for the Web, including how the Web medium has evolved from its print origins, writing relevant content for the Web audience, discovering and using popular keywords, engaging with Web visitors through more targeted search referrals, developing an optimized site architecture, gaining credibility through pagerank, capturing social- and rich-media opportunities, and measuring Web effectiveness.
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- Introducing WordPress
- Apr 6, 2010
- In this lesson, you learn the basics of WordPress, different ways you can run WordPress, and ways to create your account on WordPress.com.
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- Hidden Gem: Safari Developer Tools
- Mar 31, 2010
- Martin Leon helps you discover the many facets of the integrated and feature-rich web development tools built right into the Safari browser.
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