- Five Steps to Jumpstart Your Consulting Career with Social Media
- May 24, 2011
- Erik Deckers shows you how to use a blog, Twitter, and LinkedIn to start a consulting career, including finding a niche, finding connections on LinkedIn and Twitter, and writing blog posts.
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- Five Twitter Power Tips for the Entrepreneur
- May 19, 2011
- Most people expect the entrepreneur and solo practitioner to have a personality, unlike large corporations. Erik Deckers shows how entrepreneurs can take advantage of that personality expectation and reach people more easily.
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- Consolidating Your Activities Across Multiple Social Networks
- May 4, 2011
- If you use multiple social networking services, it can be a pain tracking all your friends and making posts across networks. Michael Miller shows you a variety of tools that help you consolidate your social networking activities — and make social networking a lot less time consuming.
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- Cutting the Cable TV Cord
- Apr 29, 2011
- Getting rid of cable has become a hot topic as of late. James Stanley walks you through the process, potential cost savings, and pitfalls of saying “no” to cable (or satellite) TV service based on actual experience doing so.
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- Maximizing Social Conversations as a Marketing Strategy
- Apr 29, 2011
- To become successful in social media marketing, you have to master the art of the conversation. In this article, Michael Miller shows you how to use social media to encourage two-way conversations with your customers — and benefit from that interchange of ideas.
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- Social Search and Social ROI, Part 1: SEO and Social Media Strategies Converge
- Apr 25, 2011
- As search engines get more social, demonstrating social media return on investment (ROI) should get easier. Integrating social search optimization into your digital marketing plans is essential to social media ROI.
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- Five Deadly Sins of Social Networking for the Job Seeker
- Apr 6, 2011
- Erik Deckers warns you not to do these things online when searching for a job: post negative content (Spring Break photos, for example) on your Facebook page; get into angry, heated debates; or post content that runs counter to the brand you're trying to build.
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- Five Secrets to Promoting Your Blog
- Mar 28, 2011
- Erik Deckers covers five ways to promote your blog, including creating backlinks; guest blogging; and setting up automated processes for Twitter, Facebook, and LinkedIn.
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- Square Pegs and Round Holes of Social Media Strategies: Where Does This All Fit?
- Mar 11, 2011
- This chapter provides an introduction on how to incorporate social media strategies into your normal marketing/communications/PR process.
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- What to Do About Do Not Track
- Mar 7, 2011
- As well-intended as some laws may be, they do have unintended consequences. The latest challenge is the FTC’s proposed “Do Not Track” legislation, which is dissected by Web specialist James Mathewson, author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content.
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- Sams Teach Yourself Foursquare in 10 Minutes: Mobile Applications
- Feb 24, 2011
- In this lesson Tris Hussey talks about how you're going to use Foursquare most of the time—your mobile device. He covers the official apps and mobile website here. The apps that other people have created can have varying degrees of quality, so they are something you should use at your own risk.
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- Sams Teach Yourself LinkedIn in 10 Minutes: How to Communicate with Other LinkedIn Members
- Feb 22, 2011
- In this lesson, you learn about the LinkedIn network and the many ways to communicate with other LinkedIn members.
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- A Holistic Approach to Social Media Marketing: Part 2
- Feb 9, 2011
- Part 2 in Raj Anand's series explains how to develop a social media strategy at a board level, using Dell as an example.
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- A Holistic Approach to Social Media Marketing: Part 1
- Feb 2, 2011
- Raj Anand provides an overview of why social media are only channels of communication and why they require a wider board-level strategy to be successful.
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- How TweetDeck Consolidates Your Social Networking
- Feb 1, 2011
- In this lesson, you learn what TweetDeck does and how it works.
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- The Windows Phone 7/Facebook Experience
- Jan 28, 2011
- Brien Posey explains how Windows Phone 7 makes it easy to keep track of your social networking contacts without having to take the time to visit Facebook every time you want to check up on your friends.
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- Using Facebook Places
- Jan 28, 2011
- In this article, Bud Smith introduces you to Facebook Places, shows you how to protect your privacy, and tells you how to use it — and why you need to, especially if you’re in business.
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- Is Facebook Free and Open Enough?
- Jan 20, 2011
- When the inventor of the web and the director of the World Wide Web Consortium (W3C) comes out against a popular practice, web mavens take notice. Web specialist and self-proclaimed IBMer James Mathewson (author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content) takes apart Tim Berners-Lee’s argument about information on Facebook being free—and if that content is free enough.
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- Using RSS and Data Migration Tools in WordPress 3
- Jan 6, 2011
- In this lesson, you learn what RSS is, the value of having an RSS feed, and how to set one up. You also learn how to back up and migrate your data to another blog.
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- Use GoToMeeting, WebEx, or Fuse Meeting from Your iPhone or iPad to Attend Virtual Meetings from Anywhere
- Dec 22, 2010
- Jason Rich describes how you can now use your iPhone or iPad to participate in or "attend" web conferences and virtual meetings.
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