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Agile Product Management

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Two scrum professionals lay down the foundations of Agile Product Management and introduce the three Vs (vision, value, validation) as a way to achieve maximize the ROI of a product.

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This chapter is from the book
  • We didn’t do anything wrong, but somehow, we lost.

    —Nokia CEO, Stephen Elop

Quiz

To set the stage for this chapter, try answering each of the following statements with Agree or Disagree. Answers appear at the end of the chapter.

Statement

Agree

Disagree

Schedule, budget, and scope are the best ways to measure project success.

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Product management is an essential practice for Product Owners.

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A Product Owner should act as a proxy between the business and technology.

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A Product Owner establishes a vision for a product.

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Scrum provides all the tools necessary for successful product management.

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Every development effort has a product.

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