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This chapter is from the book


In this chapter we discussed what makes stories so impactful on the human brain. We then looked at a few real-life examples of visual data storytelling in action. We could analyze many more examples for this purpose, and more are available online at the website companion to this book, www.visualdatastorytelling.com.

Now, let’s get ready to put this information to work in Tableau. In the next chapter we’ll begin exploring the Tableau ecosystem, and take a journey through its freshly redesigned user interface. This will form the basis for later hands-on practice in exploring and analyzing data visually as we work toward building complete visual data stories.

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