Putting software into production is slow and risky. Optimizing this process has the potential to make software development overall more effective and efficient. Continuous Delivery might therefore be one of the best options to improve software projects.
Continuous Delivery aims at regular, reproducible processes to deliver software—much like Continuous Integration does to integrate all changes. While Continuous Delivery seems like a great option to decrease time to market it actually has much more to offer: It is an approach to minimizing risk in a software development project because it ensures that software can actually be deployed and run in production. So any project can gain some advantage—even if it is not in a very competitive market where time to market is not that important after all.