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Review Questions

  1. Discuss what the term bidirectional search means. What are the two components of bidirectional search?

  2. How does bidirectional search look in a passive store?

  3. What does the author mean by a shopper’s clutter filter? Why is this coping mechanism necessary in a contemporary store?

  4. Is eye-level the best place on a shelf? What areas of a shelf are potentially more appealing from the shopper perspective?

  5. What is meant by product/shopper allocation? Why does a store designer need to consider space for shoppers, not just a space for store fixtures and products?

  6. What is the role of open space in in-store navigation and product visibility?

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