Introduction

This chapter is from the book

Inside the Mind of the Shopper: The Science of Retailing, 2nd Edition

Learn More Buy

This chapter is from the book

This chapter is from the book 

Inside the Mind of the Shopper: The Science of Retailing, 2nd Edition

Learn More Buy

Review Questions

1. Discuss what the term bidirectional search means. What are the two components of bidirectional search?

2. How does bidirectional search look in a passive store?

3. What does the author mean by a shopper’s clutter filter? Why is this coping mechanism necessary in a contemporary store?

4. Is eye-level the best place on a shelf? What areas of a shelf are potentially more appealing from the shopper perspective?

5. What is meant by product/shopper allocation? Why does a store designer need to consider space for shoppers, not just a space for store fixtures and products?

6. What is the role of open space in in-store navigation and product visibility?