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Paying Lip Service to the Agile Principles Is a Mistake

Although it's always possible to fake our process, claiming to be Agile is different because it sets up expectations about a whole new way of working. The principles of Agile Software Development are well known, and although it might take a while for people to realize the mismatch between word and deed, everyone who is temporarily fooled will remember for a very long time having been fooled.

Customers and users have been fooled lots of times, but things are changing. They are much more aware these days about what's possible and how projects should feel. They will easily spot projects that are pretending to be Agile because, as Jim Highsmith has said, "It may say Agile on the box, but it doesn't feel Agile."

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