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This chapter is from the book

What’s Different About Today?

We are in the midst of a sea change that will probably cause turmoil for the rest of our lives. The world is suddenly much more tightly connected. There is an ever broader-band web of digital connection that touches all of us: Individuals are more connected to each other, to their companies, and to the service providers that they depend upon; companies are more connected to their clients and employees, to their markets, to their vendors, and to the government agencies that affect their work. And all of this is still evolving.

In this period of turmoil, a willingness to run risks is utterly essential. It matters a hell of a lot more than efficiency. Efficiency will make you, at best, an attractive takeover candidate—probably for a less-efficient competitor that has stolen a march on you through greater risk-taking.

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