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Current Job Openings

Marketing Specialist

Position Summary:
Working as a high-performance team player, the position of marketing specialist is responsible for cost-effectively creating and executing promotions to maximize awareness and sales for products published by the IT Pro/Cert group within the Pearson Technology Group. These promotions include trade shows, advertising, brochures, and other end-user marketing initiatives. The position also requires copy writing, frequent communication with designers, editors, authors, and customers‹as well as the execution of various marketing activities. Success in the position will be judged upon the specialist¹s ability to generate and execute revenue opportunities. The goal of all activities will be to creatively and cost-effectively capture the attention of our end-users, and prompt them to take action on our products.

Responsibilities:
• Generate selected cluster campaigns and pieces, brochures, teasers, and other marketing premiums to increase awareness and sales of products.
• Write copy and give design vision for selected brochures, fliers, and other premiums. Work with design team to ensure materials are produced to spec.
• Plan and supervise presence at assigned conferences and trade shows supporting diverse product lines.
• Work with Executive / Marketing Manager to establish model for presence and sales opportunities at conferences that do not afford or support exhibition / booth space
• Create promotions/strategies that increase booth traffic, augment sales, and help us gain attention among our end-users pre/post/during assigned events.
• Manage booth at selected trade shows, overseeing set-up and break down as well as booth duty schedules. Some travel required.
• Write copy for assigned online promotions and other forms of electronic B2C messaging.
• Work with online and product marketing managers to develop and implement promotions and title awareness on the imprint web sites. This includes monitoring the sites weekly to ensure campaigns are appearing in a timely matter.

Qualifications:
• Ability to manage time effectively to balance many projects and shifting priorities.
• Ability to create innovative and accurate marketing materials and strategies on time within limited budgets.
• Ability to stay abreast of a constantly-evolving marketplace and acting as champion of a diverse product line.
• Ability to disseminate complex technical information and translating it into layman's terms Self-motivated professional with 3+ years demonstrated experience effectively marketing products.
• College Degree preferred, but will accept equivalent years of successful work experience.
• Must be team player with strong communications skills.
• Organizational expertise and writing proficiency required.
• Some design skills, or at minimum a keen 'eye for design' required.
• Previous experience in Conference/trade show presence and development of creative marketing materials.
• Proficiency as a user of personal computers and software applications required.
• Ability to travel as needed to:customers, sales meetings, tradeshows and conferences.
• Required experience
• 3-4 years marketing experience

If you are interested in applying for this position and you meet the minimum qualifications for the opening, please submit your resume and cover letter to our paperless, online database by going to http://www.pearsoned.com/ and complete the Online Response Form. Please note: all applicants must submit their interest in a specific position by applying via the Online Response Form no later than November 12, 2007. Equal Opportunity Employer m/f/d/v