Advertise

Capture the IT Audience at InformIT

InformIT is the online publishing arm of Pearson Technology Group, the world's largest provider of professional reference content on networking, programming, web development, information technology, and engineering. InformIT delivers premium IT content written by top-notch authors of best selling technology products. Tech professionals visit InformIT to learn about new technologies and find solutions to tough problems. Content covers all major IT topic areas, so advertisers will reach the full gamut of IT professionals—from purchase decision-makers to the ever-important technology influencer. InformIT helps you capture the ever-expanding IT audience through sponsorship opportunities customized for your needs and the message you want to deliver.

InformIT has more than 2,000,000 registered members representing hundreds of millions of dollars in purchasing power. Our members visit InformIT because we offer authoritative, accurate content written by the leading experts in the field from leading technology publishers, including Add ison-Wesley, Prentice Hall, Cisco Press, Que, and Sams Publishing—names IT professionals trust.

In addition to InformIT, Pearson offers two additional rich-content web sites, each catering to a highly focused audience.

Peachpit: Information for the creative professional, including graphic artists, web designers, Macintosh aficionados, and anyone who loves to create.

Financial Times Press: Information for the business professional, including those interested in investing, sales & marketing, and management & leadership.

To learn more about how InformIT can help you to achieve your IT marketing objectives, please contact:

Rob Lederer
National Advertising Sales Manager
tel: 516.628.8555
advertise@informit.com

Advertising Opportunities

Site Advertising

Whether you want to advertise to a specific demographic or the entire IT community, our site advertisements are an effective means of reaching a highly desirable audience. See below for specific ad sizes and rates.

Newsletter Sponsorships

InformIT offers newsletters aimed at our general readership, as well as topic-specific newsletters that reach customers with very specific needs. All of our newsletters are opt-in, email addresses are verified, and our lists are routinely scrubbed of defunct addresses.

Podcast Sponsorships

InformIT's podcasts feature well known and authoritative industry leaders, and are a great way to associate your message with world class authors in a dynamic media environment.

Short Cut Sponsorships

Short Cuts are short, concise, PDF documents that can be purchased and downloaded online. Each Short Cut is tightly focused on a specific technology or technical problem. The target audience for Short Cuts is a motivated technologist who needs to solve a problem quickly.

Reference Library Sponsorship

Our Reference Library offers free online books for readers to browse and learn. This is a popular destination on InformIT.

Conference and Event Sponsorships

Pearson Technology Group has launched several highly targeted conferences, and plans more in the near future. Please see our voicesthatmatter.com web site for details on future events.

Customized Sponsorship Opportunities

We can work with you to design a customized advertising package with high-impact elements.