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Google+ for Small Businesses
- By Lynette Young
- Published Nov 29, 2012 by Que. Part of the Que Biz-Tech series.
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Description
- Copyright 2013
- Dimensions: 6" x 9"
- Edition: 1st
- eBook
- ISBN-10: 0-7897-4987-4
- ISBN-13: 978-0-7897-4987-1
Small business owners: Use Google+ to generate and convert leads, build buzz, and deliver flat-out unbeatable service and support! World-renowned Google+ marketing expert (and small businessperson) Lynette Young helps you target the specific tasks that'll deliver the greatest and most immediate returns, and execute on a tiny (make that non-existent) budget, even if you have practically no technical expertise. No huge corporate case studies here: This is 100% do-it-yourself, ridiculously easy, fast, and cheap! Goals, objectives, strategies, tactics: They're all here, all streamlined for your real-world small business.
Discover how to listen, search, and scope out your Google+ environment…connect and network with Circles…create, teach, shorten sales cycles, and close business with Hangouts…collaborate on Pages to make your offerings even more valuable…build a winning business profile…use Events…leverage Google+ integration with Google Search…add value to your client's day…attract qualified referrals…and a whole lot more.
Google+ social networking gives your small business a huge potential advantage over your slower, less clued-in competitors. Grab that advantage right now, with Google+ for Small Business!
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Table of Contents
Introduction 1
What Is So Special About Google+? .....................................2
Why Does My Small Business Need Google+? ....................2
What Will You Learn in This Book? ............................4
1 What Can I Do in Google+? 5
Posting ...................................................................6
Comments .............................................................11
Shares..........................................12
+1 ................................................................12
+Tags ...................................................12
Hangouts .................................................13
Hangout on Air ......................................14
Profile ...................................................15
Circles.................................................................15
Pages .............................................................16
Ripples ...............................................................................16
2 What Should I Use Google+ For? 19
Benefits of Being a Small Business in Google+ ...................20
GHOST in the Machine ..........................................................21
Content Creation and Community Curation..................23
Consume = Listen/Search ..............................23
Connect = Circle/+1 .......................................................25
Create = Teach ............................................................26
Contribute = Comment/Share .......................26
Collaborate = Pages ...................................................26
3 Should I Be Me or My Company? 29
Functional Differences Between Personal Profiles and Pages ...............30
Google+ Profiles ...........................................30
Google+ Pages ........................................31
Creating Your Google+ Profile and Page ..............................32
When to Communicate as Your Google+ Profile ...............37
When to Communicate as a Google+ Page .........................38
4 Google+ Ideas for Lead Generation 39
Assigning the GHOST Method ...................................40
Publishing Great Content .................................................41
Use Video To Grab Attention .......................................43
Schedule Their Attention .....................................................45
Search and Explore ...............................................46
Organizing Leads .............................................................47
Local Business Leads ..........................................49
5 Google+ Ideas for Creating Buzz (Public Relations) 51
Grab Attention .............................................................52
Celebrate Success .........................................................53
Add Value to Your Client’s Day .......................................54
Share Content That Isn’t Your Own .............................56
The Listening Part of PR ................................................57
6 Google+ Ideas for Making Your Customers Happy (Customer Service and Support) 59
Tips for Social Media Customer Service and Support ...........60
Google+ Searches ................................62
Trending Topics ................................................63
Hangouts for Customer Support and Service ...................63
Google+ Local for Reviews .......................................64
YouTube Video Integration .............................65
In Conclusion .................................................65
7 Planning Your Time 67
Schedule Your Time .....................................................68
One Month Action Plan ..........................................68
Week 1: Set Up Google+ ......................................................69
Week 2: Get Comfortable with Google+ Features ...................70
Week 3: Create Content for Google+ ...............................72
Week 4: Add Multimedia .............................................73