Home > Store

Foundations of Modern Networking: SDN, NFV, QoE, IoT, and Cloud

Register your product to gain access to bonus material or receive a coupon.

Foundations of Modern Networking: SDN, NFV, QoE, IoT, and Cloud

Best Value Purchase

Book + eBook Bundle

  • Your Price: $64.79
  • List Price: $107.98
  • Includes EPUB and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    Adobe Reader PDF The popular standard, used most often with the free Acrobat® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

More Purchase Options

Book

  • Your Price: $47.99
  • List Price: $59.99
  • Usually ships in 24 hours.

eBook (Watermarked)

  • Your Price: $38.39
  • List Price: $47.99
  • Includes EPUB and PDF
  • About eBook Formats
  • This eBook includes the following formats, accessible from your Account page after purchase:

    ePub EPUB The open industry format known for its reflowable content and usability on supported mobile devices.

    Adobe Reader PDF The popular standard, used most often with the free Acrobat® Reader® software.

    This eBook requires no passwords or activation to read. We customize your eBook by discreetly watermarking it with your name, making it uniquely yours.

About

Features

  • The most comprehensive, authoritative guide to SDN, QoS/QoE, and related technologies: components, interactions, standards, deployment, migration, usage, management, and more
  • Thoroughly introduces Quality of Experience (QoE): how enterprises are extending QoS to fully tailor their network services and performance around emerging customer needs
  • Contains extensive new application coverage -- from OTT and IPTV to cloud computing/services, Big Data, mobile, and Internet of Things
  • Includes detailed coverage of security, virtualisation, OpenFlow, and many other key issues
  • Discusses the career implications of the shift to SDNs and the cloud: changing jobs, skills, and educational priorities
  • Promotes learning through carefully-crafted chapter objectives, summaries, questions, keyword lists, glossaries, and other features - including QR links to web resources

Description

  • Copyright 2016
  • Dimensions: 7" x 9-1/8"
  • Pages: 560
  • Edition: 1st
  • Book
  • ISBN-10: 0-13-417539-5
  • ISBN-13: 978-0-13-417539-3

Foundations of Modern Networking is a comprehensive, unified survey of modern networking technology and applications for today’s professionals, managers, and students. Dr. William Stallings offers clear and well-organized coverage of five key technologies that are transforming networks: Software-Defined Networks (SDN), Network Functions Virtualization (NFV), Quality of Experience (QoE), the Internet of Things (IoT), and cloudbased services.

Dr. Stallings reviews current network ecosystems and the challenges they face–from Big Data and mobility to security and complexity. Next, he offers complete, self-contained coverage of each new set of technologies: how they work, how they are architected, and how they can be applied to solve real problems. Dr. Stallings presents a chapter-length analysis of emerging security issues in modern networks. He concludes with an up-to date discussion of networking careers, including important recent changes in roles and skill requirements.

Coverage:

  • Elements of the modern networking ecosystem: technologies, architecture, services, and applications
  • Evolving requirements of current network environments
  • SDN: concepts, rationale, applications, and standards across data, control, and application planes
  • OpenFlow, OpenDaylight, and other key SDN technologies
  • Network functions virtualization: concepts, technology, applications, and software defined infrastructure
  • Ensuring customer Quality of Experience (QoE) with interactive video and multimedia network traffic
  • Cloud networking: services, deployment models, architecture, and linkages to SDN and NFV
  • IoT and fog computing in depth: key components of IoT-enabled devices, model architectures, and example implementations
  • Securing SDN, NFV, cloud, and IoT environments
  • Career preparation and ongoing education for tomorrow’s networking careers

Key Features:

  • Strong coverage of unifying principles and practical techniques
  • More than a hundred figures that clarify key concepts
  • Web support at williamstallings.com/Network/
  • QR codes throughout, linking to the website and other resources
  • Keyword/acronym lists, recommended readings, and glossary
  • Margin note definitions of key words throughout the text

Sample Content

Online Sample Chapter

Foundations of Modern Networking: Background and Motivation of Software-Defined Networks (SDN)

Sample Pages

Download the sample pages (includes Chapter 3 and Index)

Table of Contents

Preface xxi

PART I MODERN NETWORKING 3

Chapter 1: Elements of Modern Networking 4

1.1 The Networking Ecosystem . . . . . . . . . . . . . . . . . . . 5

1.2 Example Network Architectures . . . . . . . . . . . . . . . . . 7

A Global Network Architecture . . . . . . . . . . . . . . . . . . 7

A Typical Network Hierarchy . . . . . . . . . . . . . . . . . . 9

1.3 Ethernet . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Applications of Ethernet . . . . . . . . . . . . . . . . . . . . 11

Standards . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Ethernet Data Rates . . . . . . . . . . . . . . . . . . . . . 14

1.4 Wi-Fi . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Applications of Wi-Fi . . . . . . . . . . . . . . . . . . . . . 19

Standards . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Wi-Fi Data Rates . . . . . . . . . . . . . . . . . . . . . . . 21

1.5 4G/5G Cellular . . . . . . . . . . . . . . . . . . . . . . . . 23

First Generation . . . . . . . . . . . . . . . . . . . . . . . 23

Second Generation . . . . . . . . . . . . . . . . . . . . . . 23

Third Generation . . . . . . . . . . . . . . . . . . . . . . . 24

Fourth Generation . . . . . . . . . . . . . . . . . . . . . . 24

Fifth Generation . . . . . . . . . . . . . . . . . . . . . . . 25

1.6 Cloud Computing . . . . . . . . . . . . . . . . . . . . . . 25

Cloud Computing Concepts . . . . . . . . . . . . . . . . . . 26

The Benefits of Cloud Computing . . . . . . . . . . . . . . . . 27

Cloud Networking . . . . . . . . . . . . . . . . . . . . . . 28

Cloud Storage . . . . . . . . . . . . . . . . . . . . . . . . 28

1.7 Internet of Things. . . . . . . . . . . . . . . . . . . . . . . 28

Things on the Internet of Things . . . . . . . . . . . . . . . . 28

Evolution . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Layers of the Internet of Things . . . . . . . . . . . . . . . . . 29

1.8 Network Convergence . . . . . . . . . . . . . . . . . . . . 30

1.9 Unified Communications . . . . . . . . . . . . . . . . . . . 33

1.10 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 37

1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . 37

Chapter 2: Requirements and Technology 38

2.1 Types of Network and Internet Traffic . . . . . . . . . . . . . . 39

Elastic Traffic . . . . . . . . . . . . . . . . . . . . . . . . 39

Inelastic Traffic . . . . . . . . . . . . . . . . . . . . . . . 40

Real-Time Traffic Characteristics . . . . . . . . . . . . . . . . 43

2.2 Demand: Big Data, Cloud Computing, and Mobile Traffic . . . . . . 45

Big Data . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Cloud Computing . . . . . . . . . . . . . . . . . . . . . . 48

Mobile Traffic . . . . . . . . . . . . . . . . . . . . . . . . 51

2.3 Requirements: QoS and QoE . . . . . . . . . . . . . . . . . . 53

Quality of Service . . . . . . . . . . . . . . . . . . . . . . 53

Quality of Experience . . . . . . . . . . . . . . . . . . . . . 54

2.4 Routing . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Characteristics . . . . . . . . . . . . . . . . . . . . . . . . 55

Packet Forwarding . . . . . . . . . . . . . . . . . . . . . . 56

Routing Protocols . . . . . . . . . . . . . . . . . . . . . . 57

Elements of a Router . . . . . . . . . . . . . . . . . . . . . 59

2.5 Congestion Control . . . . . . . . . . . . . . . . . . . . . . 60

Effects of Congestion . . . . . . . . . . . . . . . . . . . . . 60

Congestion Control Techniques . . . . . . . . . . . . . . . . 64

2.6 SDN and NFV . . . . . . . . . . . . . . . . . . . . . . . . 67

Software-Defined Networking . . . . . . . . . . . . . . . . . 67

Network Functions Virtualization . . . . . . . . . . . . . . . . 69

2.7 Modern Networking Elements . . . . . . . . . . . . . . . . . 71

2.8 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 72

2.9 References . . . . . . . . . . . . . . . . . . . . . . . . . 73

PART II SOFTWARE DEFINED NETWORKS 75

Chapter 3: SDN: Background and Motivation 76

3.1 Evolving Network Requirements . . . . . . . . . . . . . . . . 77

Demand Is Increasing . . . . . . . . . . . . . . . . . . . . . 77

Supply Is Increasing . . . . . . . . . . . . . . . . . . . . . 77

Traffic Patterns Are More Complex . . . . . . . . . . . . . . . 78

Traditional Network Architectures are Inadequate . . . . . . . . . 79

3.2 The SDN Approach . . . . . . . . . . . . . . . . . . . . . . 80

Requirements. . . . . . . . . . . . . . . . . . . . . . . . 80

SDN Architecture . . . . . . . . . . . . . . . . . . . . . . . 81

Characteristics of Software-Defined Networking . . . . . . . . . . 85

3.3 SDN- and NFV-Related Standards . . . . . . . . . . . . . . . 85

Standards-Developing Organizations . . . . . . . . . . . . . . 87

Industry Consortia . . . . . . . . . . . . . . . . . . . . . . 89

Open Development Initiatives . . . . . . . . . . . . . . . . . 89

3.4 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 91

3.5 References . . . . . . . . . . . . . . . . . . . . . . . . . 91

Chapter 4: SDN Data Plane and OpenFlow 92

4.1 SDN Data Plane . . . . . . . . . . . . . . . . . . . . . . . 93

Data Plane Functions . . . . . . . . . . . . . . . . . . . . . 93

Data Plane Protocols . . . . . . . . . . . . . . . . . . . . . 95

4.2 OpenFlow Logical Network Device . . . . . . . . . . . . . . . 95

Flow Table Structure . . . . . . . . . . . . . . . . . . . . . 98

Flow Table Pipeline . . . . . . . . . . . . . . . . . . . . . 102

The Use of Multiple Tables . . . . . . . . . . . . . . . . . . 106

Group Table . . . . . . . . . . . . . . . . . . . . . . . . 107

4.3 OpenFlow Protocol . . . . . . . . . . . . . . . . . . . . . 109

4.4 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 111

Chapter 5: SDN Control Plane 112

5.1 SDN Control Plane Architecture . . . . . . . . . . . . . . . . 113

Control Plane Functions . . . . . . . . . . . . . . . . . . . 113

Southbound Interface . . . . . . . . . . . . . . . . . . . . 116

Northbound Interface . . . . . . . . . . . . . . . . . . . . 117

Routing . . . . . . . . . . . . . . . . . . . . . . . . . . 119

5.2 ITU-T Model . . . . . . . . . . . . . . . . . . . . . . . . 120

5.3 OpenDaylight . . . . . . . . . . . . . . . . . . . . . . . . 122

OpenDaylight Architecture . . . . . . . . . . . . . . . . . . 122

OpenDaylight Helium . . . . . . . . . . . . . . . . . . . . 124

5.4 REST . . . . . . . . . . . . . . . . . . . . . . . . . . . 128

REST Constraints . . . . . . . . . . . . . . . . . . . . . . 128

Example REST API . . . . . . . . . . . . . . . . . . . . . 130

5.5 Cooperation and Coordination Among Controllers . . . . . . . . 133

Centralized Versus Distributed Controllers . . . . . . . . . . . . 133

High-Availability Clusters . . . . . . . . . . . . . . . . . . . 134

Federated SDN Networks . . . . . . . . . . . . . . . . . . . 135

Border Gateway Protocol . . . . . . . . . . . . . . . . . . . 136

Routing and QoS Between Domains . . . . . . . . . . . . . . 137

Using BGP for QoS Management . . . . . . . . . . . . . . . 138

IETF SDNi . . . . . . . . . . . . . . . . . . . . . . . . . 140

OpenDaylight SNDi . . . . . . . . . . . . . . . . . . . . . 141

5.6 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 143

5.7 References . . . . . . . . . . . . . . . . . . . . . . . . . 143

Chapter 6: SDN Application Plane 144

6.1 SDN Application Plane Architecture . . . . . . . . . . . . . . 145

Northbound Interface . . . . . . . . . . . . . . . . . . . . 146

Network Services Abstraction Layer . . . . . . . . . . . . . . 146

Network Applications . . . . . . . . . . . . . . . . . . . . 147

User Interface . . . . . . . . . . . . . . . . . . . . . . . 147

6.2 Network Services Abstraction Layer . . . . . . . . . . . . . . 147

Abstractions in SDN . . . . . . . . . . . . . . . . . . . . . 147

Frenetic . . . . . . . . . . . . . . . . . . . . . . . . . . 150

6.3 Traffic Engineering . . . . . . . . . . . . . . . . . . . . . 153

PolicyCop . . . . . . . . . . . . . . . . . . . . . . . . . 153

6.4 Measurement and Monitoring . . . . . . . . . . . . . . . . . 157

6.5 Security . . . . . . . . . . . . . . . . . . . . . . . . . . 157

OpenDaylight DDoS Application . . . . . . . . . . . . . . . . 157

6.6 Data Center Networking . . . . . . . . . . . . . . . . . . . 162

Big Data over SDN . . . . . . . . . . . . . . . . . . . . . 163

Cloud Networking over SDN . . . . . . . . . . . . . . . . . 164

6.7 Mobility and Wireless . . . . . . . . . . . . . . . . . . . . 168

6.8 Information-Centric Networking . . . . . . . . . . . . . . . . 168

CCNx . . . . . . . . . . . . . . . . . . . . . . . . . . . 169

Use of an Abstraction Layer . . . . . . . . . . . . . . . . . . 170

6.9 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 173

PART III VIRTUALIATION 175

Chapter 7: Network Functions Virtualization: Concepts and Architecture 176

7.1 Background and Motivation for NFV . . . . . . . . . . . . . . 177

7.2 Virtual Machines . . . . . . . . . . . . . . . . . . . . . . 178

The Virtual Machine Monitor. . . . . . . . . . . . . . . . . . 179

Architectural Approaches . . . . . . . . . . . . . . . . . . . 180

Container Virtualization . . . . . . . . . . . . . . . . . . . . 183

7.3 NFV Concepts . . . . . . . . . . . . . . . . . . . . . . . 184

Simple Example of the Use of NFV . . . . . . . . . . . . . . . 188

NFV Principles . . . . . . . . . . . . . . . . . . . . . . . 189

High-Level NFV Framework . . . . . . . . . . . . . . . . . . 190

7.4 NFV Benefits and Requirements . . . . . . . . . . . . . . . . 191

NFV Benefits . . . . . . . . . . . . . . . . . . . . . . . . 191

NFV Requirements . . . . . . . . . . . . . . . . . . . . . 192

7.5 NFV Reference Architecture . . . . . . . . . . . . . . . . . . 193

NFV Management and Orchestration . . . . . . . . . . . . . . 194

Reference Points . . . . . . . . . . . . . . . . . . . . . . 195

Implementation . . . . . . . . . . . . . . . . . . . . . . . 196

7.6 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 197

7.7 References . . . . . . . . . . . . . . . . . . . . . . . . . 197

Chapter 8: NFV Functionality 198

8.1 NFV Infrastructure . . . . . . . . . . . . . . . . . . . . . . 199

Container Interface . . . . . . . . . . . . . . . . . . . . . 199

Deployment of NFVI Containers . . . . . . . . . . . . . . . . 203

Logical Structure of NFVI Domains . . . . . . . . . . . . . . . 204

Compute Domain . . . . . . . . . . . . . . . . . . . . . . 205

Hypervisor Domain . . . . . . . . . . . . . . . . . . . . . 208

Infrastructure Network Domain . . . . . . . . . . . . . . . . 209

8.2 Virtualized Network Functions . . . . . . . . . . . . . . . . . 213

VNF Interfaces . . . . . . . . . . . . . . . . . . . . . . . 213

VNFC to VNFC Communication . . . . . . . . . . . . . . . . 215

VNF Scaling . . . . . . . . . . . . . . . . . . . . . . . . 216

8.3 NFV Management and Orchestration . . . . . . . . . . . . . . 217

Virtualized Infrastructure Manager . . . . . . . . . . . . . . . 217

Virtual Network Function Manager . . . . . . . . . . . . . . . 218

NFV Orchestrator . . . . . . . . . . . . . . . . . . . . . . 219

Repositories . . . . . . . . . . . . . . . . . . . . . . . . 219

Element Management . . . . . . . . . . . . . . . . . . . . 220

OSS/BSS . . . . . . . . . . . . . . . . . . . . . . . . . 220

8.4 NFV Use Cases . . . . . . . . . . . . . . . . . . . . . . . 221

Architectural Use Cases . . . . . . . . . . . . . . . . . . . 222

Service-Oriented Use Cases . . . . . . . . . . . . . . . . . 223

8.5 SDN and NFV . . . . . . . . . . . . . . . . . . . . . . . . 225

8.6 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 228

8.7 References . . . . . . . . . . . . . . . . . . . . . . . . . 229

Chapter 9: Network Virtualization 230

9.1 Virtual LANs . . . . . . . . . . . . . . . . . . . . . . . . 231

The Use of Virtual LANs . . . . . . . . . . . . . . . . . . . 234

Defining VLANs . . . . . . . . . . . . . . . . . . . . . . . 235

Communicating VLAN Membership . . . . . . . . . . . . . . 236

IEEE 802.1Q VLAN Standard . . . . . . . . . . . . . . . . . 237

Nested VLANs . . . . . . . . . . . . . . . . . . . . . . . 239

9.2 OpenFlow VLAN Support . . . . . . . . . . . . . . . . . . . 240

9.3 Virtual Private Networks . . . . . . . . . . . . . . . . . . . 241

IPsec VPNs . . . . . . . . . . . . . . . . . . . . . . . . 241

MPLS VPNs . . . . . . . . . . . . . . . . . . . . . . . . 243

9.4 Network Virtualization . . . . . . . . . . . . . . . . . . . . 247

A Simplified Example . . . . . . . . . . . . . . . . . . . . 248

Network Virtualization Architecture . . . . . . . . . . . . . . . 250

Benefits of Network Virtualization . . . . . . . . . . . . . . . 252

9.5 OpenDaylight's Virtual Tenant Network. . . . . . . . . . . . . 253

9.6 Software-Defined Infrastructure . . . . . . . . . . . . . . . . 257

Software-Defined Storage . . . . . . . . . . . . . . . . . . 259

SDI Architecture . . . . . . . . . . . . . . . . . . . . . . 261

9.7 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . . 263

9.8 References . . . . . . . . . . . . . . . . . . . . . . . . . 263

PART IV DEFINING AND SUPPORTING USER NEEDS 265

Chapter 10: Quality of Service 266

10.1 Background . . . . . . . . . . . . . . . . . . . . . . . . 267

10.2 QoS Architectural Framework . . . . . . . . . . . . . . . . 268

Data Plane . . . . . . . . . . . . . . . . . . . . . . . . . 269

Control Plane . . . . . . . . . . . . . . . . . . . . . . . . 271

Management Plane . . . . . . . . . . . . . . . . . . . . . 272

10.3 Integrated Services Architecture . . . . . . . . . . . . . . . 273

ISA Approach . . . . . . . . . . . . . . . . . . . . . . . . 273

ISA Components . . . . . . . . . . . . . . . . . . . . . . 274

ISA Services . . . . . . . . . . . . . . . . . . . . . . . . 276

Queuing Discipline . . . . . . . . . . . . . . . . . . . . . 277

10.4 Differentiated Services . . . . . . . . . . . . . . . . . . . 279

Services . . . . . . . . . . . . . . . . . . . . . . . . . . 281

DiffServ Field . . . . . . . . . . . . . . . . . . . . . . . . 282

DiffServ Configuration and Operation . . . . . . . . . . . . . . 284

Per-Hop Behavior . . . . . . . . . . . . . . . . . . . . . . 286

Default Forwarding PHB . . . . . . . . . . . . . . . . . . . 287

10.5 Service Level Agreements . . . . . . . . . . . . . . . . . . 291

10.6 IP Performance Metrics . . . . . . . . . . . . . . . . . . . 293

10.7 OpenFlow QoS Support . . . . . . . . . . . . . . . . . . . 296

Queue Structures . . . . . . . . . . . . . . . . . . . . . . 296

Meters . . . . . . . . . . . . . . . . . . . . . . . . . . 297

10.8 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . 299

10.9 References . . . . . . . . . . . . . . . . . . . . . . . . 299

Chapter 11: QoE: User Quality of Experience 300

11.1 Why QoE? . . . . . . . . . . . . . . . . . . . . . . . . 301

Online Video Content Delivery . . . . . . . . . . . . . . . . . 302

11.2 Service Failures Due to Inadequate QoE Considerations . . . . . 304

11.3 QoE-Related Standardization Projects . . . . . . . . . . . . . 304

11.4 Definition of Quality of Experience . . . . . . . . . . . . . . . 305

Definition of Quality . . . . . . . . . . . . . . . . . . . . . 306

Definition of Experience . . . . . . . . . . . . . . . . . . . 306

Quality Formation Process . . . . . . . . . . . . . . . . . . 307

Definition of Quality of Experience . . . . . . . . . . . . . . . 308

11.5 QoE Strategies in Practice . . . . . . . . . . . . . . . . . . 308

The QoE/QoS Layered Model . . . . . . . . . . . . . . . . . 308

Summarizing and Merging the QoE/QoS Layers . . . . . . . . . 310

11.6 Factors Influencing QoE . . . . . . . . . . . . . . . . . . . 311

11.7 Measurements of QoE . . . . . . . . . . . . . . . . . . . 312

Subjective Assessment . . . . . . . . . . . . . . . . . . . . 312

Objective Assessment . . . . . . . . . . . . . . . . . . . . 314

End-User Device Analytics . . . . . . . . . . . . . . . . . . 315

Summarizing the QoE Measurement Methods . . . . . . . . . . 316

11.8 Applications of QoE . . . . . . . . . . . . . . . . . . . . 317

11.9 Key Terms . . . . . . . . . . . . . . . . . . . . . . . . 319

11.10 References . . . . . . . . . . . . . . . . . . . . . . . . 320

Chapter 12: Network Design Implications of QoS and QoE 322

12.1 Classification of QoE/QoS Mapping Models . . . . . . . . . . 323

Black-Box Media-Based QoS/QoE Mapping Models . . . . . . . 323

Glass-Box Parameter-Based QoS/QoE Mapping Models . . . . . . 325

Gray-Box QoS/QoE Mapping Models . . . . . . . . . . . . . . 326

Tips for QoS/QoE Mapping Model Selection . . . . . . . . . . . 327

12.2 IP-Oriented Parameter-Based QoS/QoE Mapping Models . . . . . 327

Network Layer QoE/QoS Mapping Models for Video Services . . . . 328

Application Layer QoE/QoS Mapping Models for Video Services . . 328

12.3 Actionable QoE over IP-Based Networks . . . . . . . . . . . . 330

The System-Oriented Actionable QoE Solution . . . . . . . . . . 330

The Service-Oriented Actionable QoE Solution . . . . . . . . . . 331

12.4 QoE Versus QoS Service Monitoring . . . . . . . . . . . . . . 332

QoS Monitoring Solutions. . . . . . . . . . . . . . . . . . . 334

QoE Mo

More Information

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020